About AnneMarie Dorland

Calgary | Canada

AnneMarie Dorland is a PhD Candidate, and is studying what designers can teach us about new uses and forms of ethnographic, practice based and participatory research.

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In addition to her academic work, AnneMarie is a senior-level brand strategist and design strategist, with a reputation for bringing clarity, direction and cohesion to even the most complicated brand and experience design projects. Most recently, she was the Director of Communications at the Alberta College of Art + Design; in that role she was responsible for the coordination of brand development, public relations, media relations and all internal and external communications strategies for the college. She continues her research and practice in the areas of experience design and the development of human-focused brands as a Principal Strategy Consultant with Carlson Strategy Group.

AnneMarie’s interest in Service Design

AnneMarie's research work explores the connections between the shift in designing from material artifacts to services and the social practices of designers. Her ethnographic field work examines the professional identity of designers, and the ways in which they adapt their practice to a service design model. By focusing on creative practice in the studio, her current research work tries to understand how designers apply and adapt forms problem solving and 'design thinking' in their daily work.


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