About Ankita Roy
SDGC18 speaker on stage with Dr. Aileen Heinberg
Ankita Roy is a Service Designer at Memorial Sloan Kettering Cancer Center in New York City. Her work focuses on developing patient-centered solutions while keeping a systems-wide lens. She holds an MFA in Transdisciplinary Design from Parsons School of Design. Previously, she worked at the Airbel Center at the International Rescue Committee, the Service Design Studio at the Mayor’s Office in New York, and the Parsons DESIS Lab. Prior to New York, she lived and worked in Hong Kong where she applied human-centered design to change management and organizational design. All in all, Ankita believes that design in collaboration with other disciplines can be a force of good in the world.
Ankita’s interest in Service Design
Using case studies from our experience at Memorial Sloan Kettering Cancer Center, we will demonstrate how service designers and behavioural scientists can collaborate to increase the effectiveness of implementation. We have found that empathizing with all players within an ecosystem, combined with embedding a behavioural perspective throughout the design process, helps facilitate stakeholder buy-in and effective design rollout. Looking at the experience through a behavioural lens focused on the decisions and behaviours of all players allows for a critical reframing of issues that are initially presented as operational challenges.