About Andrew Machin
Founder + UX Director at LION+MASON
With over 20 years’ experience in UX and Digital, I have helped global brands such as John Lewis, Jet2, and Interflora create transformational digital services, from web applications to in-store retail experiences.
Through the success of such projects I have received accolades that include high-profile awards that span innovation, strategy, design, and results, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.
This experience has led to me judging the Digital Experience Awards, being featured in .net magazine, lecturing at Leeds University, and speaking at seminars and conferences across the UK.