About Andréa Freire

Lisboa | Portugal

Postgraduate student in Trends at ULisboa. Postgraduate degree in Management and Strategic Marketing for Business. Specialized with a degree in Technology Innovation Projects Management at USP.

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Innovation and Design Thinking consultant with 8 years of experience in marketing projects for global brands as Coca-Cola, Raízen and Mondelez. Creative skills and expertise in planning, online and offline marketing strategies and strong analysis with focus on customer experience, consumer behaviour, global trends and ethnografy research. Workshops and bootcamps facilitator, using the Design Thinking technique to co-design ideas and solve problems, being part of a worldwide network of trends researchers and cool-hunters.

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