About Andréa Freire

São Paulo | Brazil

Brand and innovation manager with 8 years of experience in Marketing and Innovation for global brands as Coca-Cola, Raízen and Mondelez.

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Creative skills and expertise in planning, online and offline marketing strategies and strong analysis with focus on customer experience, consumer behaviour, global trends and ethnografy research. Workshops and bootcamps facilitator, using the Design Thinking technique to co-design ideas and solve problems, being part of a worldwide network of trends researchers and cool-hunters.


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