About Amy Richards
Hey I’m Amy, a service designer at Admiral Pioneer in the studio team. I’m currently working with our small business team on their professional proposition as part of future of work. The areas I'm looking into are business insurance for freelancers, contractors and small business with less than 10 employees.
I love user research and really enjoy the creative side of service design. I really enjoy stakeholder engagement and bringing teams together to work collaboratively.
Before Pioneer, I worked at Side-by-Side, an innovation spin out working on projects like the future of care services and period dignity in low income households. I’m a Cardiff local currently living in Canton. Outside of work you’ll normally find me going for cold swims in the sea, climbing or making my way around Cardiff’s best bakeries.
To me, service design means...
Service design to me is all about user interaction in the process. I see myself as being the customer voice in our projects and being the person who knows and understands the customer the best. Consistently bringing their feedback into the process, to build something that's useful and meaningful to them. A successful service to me means taking a holistic approach, and considering all elements of the process. What I love about my role now is getting to work with so many different teams and skillsets. Good service design in insurance means working alongside customer service, underwriters, development, UX/UI... to build the best outcome.