About Alina Balan

Alina Balan
Bucharest | Romania

Making an impact. Through Design Thinking.

Alina is passionate about... design and culture, service design methodologies, service design thinking, innovation and design education

Alina Balan Design Thinking Society, Partner
Before Design Thinking there was PR, events, branding and advertising. For 14 years. After Design Thinking, there are amazing workshops and projects, with a real impact, for brave teams and companies!

To me, service design means...

I am am truly passionate about improving peoples lives and I am fanatic about great services, remarkable experiences and, in general, interactions with businesses that leave a lasting positive impression. That is why I feel that service design was designed for me:) Just the thought that the work I do with my clients results in a real person having a real great (or at least improved) experience makes everything worthwhile.


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