Ali is passionate about... design and culture, service design methodologies, service design thinking, innovation, design education, user experience, prototyping, service delivery, trends, expert interviews, benchmarking, storyboard, workshop, digital service, user journey, user-centred, inclusive, personas, field research, interviews, workshops, observation, roleplay, simplification, participatory approach, shadowing, well-being service, quantitative research, trend analysis, customer engagement, testing, customer loyalty, elderly care, social care, qualitative research, co-creation, enhanced-efficiency, cost-effective, touchpoint analysis, cultural change, service vision, increasing effectiveness, service blueprint, simplification, collaboration, employee well-being, target group, interior design, wayfinding, service concept, transformation of culture, enhanced engagement, knowledge transfer, strategic, analog, economic return, service design toolkit, experimentation, digital transformation, organisational change, mobility, accessibility, system transformation, co-design, interdisciplinary, empathy-building, gamification, feedback culture, employee experience, system design, sustainability, user testing, communication, surveys, employee journey, toolkit, continuous innovation, value proposition, measurement system, ethnographic, digital, visualisation, storytelling, service strategies, methodology, Internet of Things, interactive process, team collaboration, service guidelines, interaction guidelines, live prototyping, omni-channel, journey map, video, concept validation, metrics, design syllabus, stakeholder map, persona socialisation, concept development, performance scorecard, service innovation, service architecture, service roadmap, white space research, intercept interview, secondary research, co-design sessions, concept sketching, service origami, customer experience, service pilot, multi-channel, experience roadmap, service safari, future scenario, customer journey, online purchase, event planning, immersive experience, universal design, desktop research, eco-tourism, nature, hospitality, ethnographic research, customer service, brand experience, information design, experience prototyping, contextual research, Experience Testing, data analysis, Diary Studies, Mystery Shopping, Double Diamond, Co-creation, Ethnographic Research, Affinity Mapping, Customer Journey, user-driven innovation, innovation process, culture, process, affinity diagram, desktop walk-through, affinity diagram, customer journey, desktop walk-through, SERVICE implementation, service design, NPS, business besign, business design, service implementation, Workshop, welfare services, subjective experiences, young people, SaaS, business model, software, AI, machine learning, Design 2.0, canvassing, participatory design, experience design, test, employee on-boarding, employee engagement, transformation, service improvement, human resources, pesona, test, Customer Centricity, service Strategy, Agile, CX, Transformation, design research, mobile ethnography, Workshop design, public secotr, food, servitisatiaon, Human-Centered Research, Empathy Interviews, Empathy-Building, Co-Creation, Prioritization, Service Implementation, Analogue Service, Digital Service, Evolution Planning, Communications, Training, Organizational Structure, persona, journeymap, Legacy modernization, digital services, global health, silo-busting, service management, product management and design thinking