Alex, she's a strong and determined woman who has practically worked with everybody, from the big corporations (like Telefonica, BBVA, Banco Santander, Decathlon, Konica Minolta, Bancolombia. Cadena SER, or Danone) to small startups, through the Public Administration (Basque Government, multitude of municipalities, development) and in sectors as varied as the automotive, education, food, the first sector, etc . She's an expert in facilitating co-creation workshops and has a lot of experience in the area of active training with training on Service Design, Research, Creativity and Design Thinking. She's also a resident teacher in the Master of Digital Innovation of the Nodriza Nave in Madrid.