I moved to the UK in 2014 and was Director of Experience Design and Innovation in two London-based agencies. In that consulting capacity, Iworked with numerous financial services and FinTech organizations. Prior to coming to London, I was in Los Angeles for 16 years, looking after technology and experience design teams at UCLA and at the Center for Disease Control and Prevention. I chose to join Lloyds Banking Group because I cannot resist a good challenge, and I was both excited – and intimidated – by the opportunity to affect change at such large scale.