About Alberta Soranzo

Alberta Soranzo
London | United Kingdom

I am Director of End-to-End Service Design at Lloyds Banking Group. I look after a team of service designers and systems thinkers, and we are supporting the Group’s transformation program.

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I moved to the UK in 2014 and was Director of Experience Design and Innovation in two London-based agencies. In that consulting capacity, Iworked with numerous financial services and FinTech organizations. Prior to coming to London, I was in Los Angeles for 16 years, looking after technology and experience design teams at UCLA and at the Center for Disease Control and Prevention. I chose to join Lloyds Banking Group because I cannot resist a good challenge, and I was both excited – and intimidated – by the opportunity to affect change at such large scale.

Alberta Soranzo
E2E Service Design Director

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