About Alberta Soranzo

Alberta Soranzo
London | United Kingdom

SDGC18 Keynote Spekaer

Alberta's keynote at SDGC18: The architecture of change — how organisations transform

Aberta focuses on the creation and delivery of future-friendly, end-to-end service experiences that are insight-led and create value for customers and businesses. She has extensive experience building and leading multidisciplinary design teams, facilitating the creation of collaborative environments, the introduction and application of Agile methodologies and especially enjoys the opportunity to mentor the next generation of designers and thinkers. Her background and broad experience, allows her to engage with clients in a senior strategic advisory role, to retain teams motivated and inspired, and to efficiently deliver complex projects on time and on budget.

Alberta Soranzo
Service Design & Systems Thinking Director

Alberta’s interest in Service Design

Service design places users squarely at the center of its practice, and fulfilling customer needs is the focus of organisations large and small. What happens though, to the people inside the organisation, especially at times when efforts are mostly focused on efficiency, simplification and cost reduction? How do organisations change effectively, and organise their people and the work to support change that isn’t merely cosmetic and that results in tangible outcomes, both internal and external?


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