Chapter events - United States

Service Design DC is thrilled to host Adaptive Path Creative Director Iran Narges, who will be joining us from San Francisco to present the recently-released A Guide to Service Blueprinting.

The ingredients of a well-executed, seamless customer experience are intricately intertwined — they're a delicate, well-choreographed interplay of people, touchpoints, processes and technology that can make or break customers' experiences. As such, a service blueprint enables organizations to visualize these complexities — both for front stage (customer-facing) and backstage (operational, behind-the-scenes) aspects of the customer journey. Whether used to gain insight to the current state of affairs, or to map future service offerings, understanding how to fully leverage a service blueprint is critical for any service designer. 

Service Design DC is thrilled to host Adaptive Path Creative Director Iran Narges, who will be joining us from San Francisco to present the recently-released A Guide to Service Blueprinting. In the guide, the team share their learnings and some useful approaches to getting the most from this important tool. During the evening, Iran will share highlights from the guide and lead a workshop that will give attendees hands-on experience with service blueprinting. 

Join us for what is sure to be an informative, insightful and fun evening! Food and refreshments will be served.

Agenda: 

  • 6:30 - 7:00pm - networking and reception 
  • 7:00pm - program begins 


ABOUT OUR SPEAKER, IRAN NARGES: Iran Narges has practiced Service Design at Adaptive Path at Capital One for over four years, and has close to 20 years of graphic design and art direction experience across a wide range of industries and media, including retail, finance, advertising, tech, and the arts. She leads a team of service designers focused on the intersection of making and strategy. She also enjoys teaching and speaking about service design, graphic design, and how they complement each other. She recently taught CCA’s first-ever Service Design elective with AP alum Amber Reed.