Lisa designs better government services. She has worked with UNICEF Ukraine on public services, healthcare, and social programs, as well as with Come Back Alive, Ukraine’s largest army fund, and military innovation teams, applying service design through research, strategy, and training.

In 2024, she co-organized Ukraine’s first HCD conferences for public services, helping public servants rethink how they serve citizens. With a background in economics, she combines strategy with systems thinking. She holds a Master’s in Customer Experience & Innovation from IE Business School and believes good design should make life easier — especially where it matters most.