About Karolina Rojek

Karolina Rojek
London | United Kingdom

Service Designer, Project Manager, Social Innovator

Karolina Rojek Xero.com, Service Designer

I am currently working as a Service Designer at Xero - all-in-one accounting software for small businesses, accountants and bookkeepers. My main role is to introduce the service design method to projects led by Xero in the UK region. I take care of the end-to-end design process.


Designing large and complex systems is what I like best. Taking large amounts of conflicting information and using it to create simple solutions for users is one of the most interesting challenges. I'm very comfortable in uncertain, unpredictable and changing environments and can organise them efficiently.


I like designing systems, structures, processes. Organising, aligning, contextualising, seeing a big picture - these words describe my work best, but, at the same time, I believe that behind every structure, data and system, there is a human being. I create processes for users and for teams.


I work with business every day, but my heart will always belong to social innovation. As a consultant, I help small businesses implement service design in their work.


I love working with non-designers.


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