About J.Margus Klaar

J.Margus Klaar
Stockholm | Sweden


J.Margus Klaar Brand Manual, Service designer
I'm a Swiss-Swedish-Canadian-Estonian service designer and founding partner of Brand Manual.

To me, service design means...

I've always been fascinated by human behaviour. By how rational explanations and emotional actions often contradict each other. It seems that business is slowly recognising, that people don't think, unless they have to, and that making things "work the way people expect them to work" is a more effective business strategy than printing "user manuals" or defining "rules", that people simply don't follow.

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