Of the many practical points in Chris Meyerpeter's energetic and inspiring presentation on how service design is transforming Monsanto's $16 Billion global business, the one that has stuck with me is this: service blueprints are an apolitical tool for identifying systemic problems. A blueprint doesn't point fingers. It simply describes the current state.
What's more, a blueprint embodies the adage, "a picture is worth a thousand words." It's too easy to use the same words but mean something entirely different. But when we draw what we mean, we get clarity. Such clarity about problems as well as successes gives leadership teams the chance to be more genuinely collaborative.
It's exciting to see a large corporation in St. Louis embracing service design. I hope to see many more follow Monsanto's lead.
Service blueprints are an apolitical tool for identifying systemic problems.
This year the Service Design Network is hosting the 10th Service Design Global Conference in Madrid. Under the theme, 'Service Design at scale', the SDN would like to celebrate this anniversary with you, in the majestic capital of Spain, 2-3 November.
Get your Early Bird ticket until 6 June!
The Service design community celebrates Christmas, New Year and... June 1st! We want to celebrate our second international Service Design Day with you. We invite everybody to gather and unite their voices under the hashtag #ServiceDesignDay on June 1st.
Mikko Koivisto, pioneer of service design, chosen to receive the Ornamo Award
Service designer Mikko Koivisto has won the Ornamo Award of 2017. Koivisto, the Lead Service Designer
and Customer Experience Director of the Hellon service design agency, is one of Finland’s first academically
trained professionals in service design. He has been involved in developing this field both in Finland and
The Service Design Award 2017 is now open for entry! It is the premier international award for service design. The Award recognises work of an exceptional standard in the field of service design by both students and professionals.