On 15 November 2018, the Singapore Chapter went live with more than 100 guests at the launch event.
The SDN Singapore Chapter successfully launched on November 15, 2018. Hosted by IBM iX at the IBM Studios Singapore, the event saw a turnout of 100+ guests coming from the public and private sectors and graced by guest-of-honour, Mr Mark Wee, Executive Director of DesignSingapore Council. Guest speaker Dr Nick de Leon, Head of Service Design Programme of the Royal College of Art, also shared interesting insights into how important this practice is to the industry. The night concluded with the graduation ceremony of the Service Design Masterclass, co-hosted by Nanyang Polytechnics and Royal College of Art and networking session.
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Touchpoint – The Journal of Service Design provides a window into the discussion of service design, facilitating a forum to debate, share and advance the field and its practices. In addition, it aims at engaging clients to listen in on the discussion, learn about the field, and become involved in the development and implementation of service design for their organisations.
As we learn in this issue of Touchpoint, organisations large and small are applying the same rigour - and many of the same tools and techniques used to focus on customers - to make sure that employees perform at their best, and are fulfilled in their work. And it’s become a natural domain of service designers, who are taking on this challenge around the globe.
As we learn in this issue of Touchpoint, organisations large and small are applying the same rigour - and many of the same tools and techniques used to focus on customers - to make sure that employees perform at their best, and are fulfilled in their work. And it’s become a natural domain of service designers, who are taking on this challenge around the globe.
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