服务设计日---SDN SH 汽车自动驾驶 快闪工作坊 Celebrated by a SD Flash Workshop for Servce Design Day

“全球服务设计日”主题庆典活动,送给依然保有童心的你!你知道吗?6月1号除了是国际儿童节,还是全球服务设计日! 作为SDN(国际服务设计联盟)上海的主席单位,桥中精心策划了系列的主题庆典活动,通过众创快闪、创意海报等方式,和大家一起无边脑洞、群情激荡,共同欢庆这个特殊的日子。

系列活动的重头戏就是“服务设计快闪工作坊”,我们邀请了来自各行业的创意先锋,通过2个小时的急速碰撞,共同探讨了“如何用服务设计打造未来全新的汽车自动驾乘体验”。作为SDN(国际服务设计联盟)上海的主席单位,桥中精心策划了系列的主题庆典活动,通过众创快闪、创意海报等方式,和大家一起无边脑洞、群情激荡,共同欢庆这个特殊的日子。 系列活动的重头戏就是“服务设计快闪工作坊”,我们邀请了来自各行业的创意先锋,通过2个小时的急速碰撞,共同探讨了“如何用服务设计打造未来全新的汽车自动驾乘体验”。

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服务设计分享

CBi的设计总监Jenny 与 高级研究员为这次的参与工作坊的会员分别介绍了 服务设计理论与汽车自动化驾驶的背景与场景和洞察,帮助参与者更好的移情到使用者的状态,为下一步定义问题与创意发想做好准备。

服务设计分享
问题定义

问题定义

随后,参与者被分成两组使用移情地图与用户旅程地图分析用户在真实场景下的需求与痛点,用来定义设计的机会点。

创意发想

创意发想更是带动了参与者对汽车自动化驾驶的想象,产生出很多有创意想法,值得一提的是,两组参与者针对同一场景下的进行设计,产生出完全不一样的解决方案,这得益于在分组时对于参与人员的分配考虑,将不一样的背景的,开车年限不一样的人分在不同的组里,这样使解决方案的方向具有多样化。

创意发想
成果分享

成果分享

服务设计日的两个小时快闪工作坊,让大家对服务设计以及汽车自动化驾驶有了新的认识,SDN SH 也会坚持不定期的举行类似的快闪工作坊,帮助对服务设计充满热情的人去学习以及实践

除了快闪工作坊,我们也在SDN上海的会员群中发起了主题为“永远童趣和好奇心的你”的一句话创意海报制作活动。在节日当天,我们收到了很多小伙伴发来的各式各样匠心独具的海报,大家自己动手,以这种别具一格的方式来表达内心的喜悦之情、向世界传递服务设计的力量! 今后,SDN上海也会陆续推出不同主题的快闪工作坊,我们希望能够联结更多的人,用服务设计去激发他们的创意,创造更多的可能。

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