Lesley Tully  

Head of Design Thinking at Bank of Ireland  

@tulster

TALK How Hard Can It Be? 

Designing a meaningful and relevant service experience is equally about crafting an exciting vision as it is about fixing, often very broken processes to make that vision real. With technology changing the way we communicate, consume and interact with financial services it’s a crucial yet difficult role for service design to support the evolving banking experience. 

Hear about how Bank of Ireland did it

ABOUT Lesley Tully   

Lesley is Head of Design Thinking at Bank of Ireland; a role dedicated to helping define new market opportunities; build innovative solutions based on unmet user needs, emerging behaviors and digital technology; collaborate with startups and deliver the practice of Design Thinking through the organization. 

Over her 15-year career, Lesley has worked with a range of private and public sector clients and startups including Advanced Organisation, Armory Show, Coillte, Culture Ireland, DAHG, DJEI, Fund IT, Failte Ireland, KPMG, Health Founders, HSE, Startup Gathering, and Trinity College. As Project Director, Lesley designed and delivered the award-winning Dublin Contemporary 2011, VOLTA Show NY and Basel. 

Lesley holds a bachelor’s degree in Design and a Master’s degree in Entrepreneurship from Trinity College Dublin and Goldsmiths, London and is Board Member at the National Gallery of Ireland.

Nur Karadeniz  

Service Design Director – Fjord at the Dock, Dublin 

@nurdeniz

TALK Service Design in Action  

Nur will be discussing the Service Design in action, sharing her experience with practical tips and notes. She will further discuss how we approach the service design and what value we promise to deliver to our clients.  

Join the talk to find out more about service design, where it sits within the design process and discuss Fjord's Living Services trends. 

ABOUT Nur Karadeniz   

Nur is the Service Design Director at Fjord at the Dock, the Accenture's new research and incubation hub, where she leads multi-disciplinary design teams working on R&D projects providing a user-centred design approach to innovation and design services. She believes that the innovation that embraces users at heart would lead to more efficient and sustainable services that people love. 

With a solid background in people-technology interactions, she has been practising user centred design across industries from academia to media, finance, public services, e-commerce working in diverse locations in the UK, Europe and the Middle East, building and managing design teams. She has been working with the Fjord studios in multiple locations and recently joined Dublin. 

Her passion is innovation, re-imagining services, experimenting methodologies and mentoring design teams.

Tim Macarthur 

Service & Experience Design Lead – Fleetmatics (Verizon),Dublin 

SDN Ireland Leader & Co-founder 

@timbozoid

TALK Service Design Blueprints 

Tim is going to talk about his love of Service Blueprinting!  

He will tell you a little about what blueprinting is, what it is not, when to do it and how. Along with this he will show you some examples, and will welcome any questions about this important tool in the service designers toolkit.

ABOUT Tim Macarthur 

Tim is a Service & Experience Design Lead with 14 years experience from Dublin and London. He has worked in product, consultancy and in the enterprise. His work has seen him design end-to-end services, all the time placing the user and their needs firmly at the heart of what he does.