About Stacey Martin
Profile
KeyBank,
I'm a UX Principal, Service Designer at KeyBank. I have a background in Design Ops and Project Management and that has been instrumental in building my systems thinking capacity. It has been exciting to grow the use case for Service Design inside a 200-year-old company. I am currently exploring some internal conflict I have around personas and how to make them continuously relevant using AI.
To me, service design means...
In a world where products have become ubiquitous and consumerism is reaching an inflection point, the real differentiator for a business is the experiences they create for their consumers. Service design is how that happens.
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