About Gretchen Kish
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Gretchen is passionate about... personas, design and culture, service design methodologies, innovation, design education and service design thinking
Hello! I am passionate about planet-friendly design strategy, research and innovation!
To me, service design means...
Service design means to me making people's lives better by improving experiences and outcomes, within the sytems we are living in. I also think it is intentional design of the end to end journey from a 360 degree perspective including the service delivery processes and mechanisms, with full context of the system goals and larger ecosystems we are part of.
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