The #1 Autumn Meetup on September 26th was an occasion to launch a new series of meetings focused on case studies of service design implementation in different sectors and in different cities. We started with Warsaw.
We had two speakers representing a banking sector - Magdalena Macko, Customer Experience Director at ING Bank Slaski and a consultancy - Wieslaw Kotecki, Experience Design Leader, Deloitte CE.
Magdalena presented the application of Service Design in the design sales process in one of the projects she participated in the bank. She explained how the Double Diamond model was used and pointed out on the major challenges encountered from the phase of research and observation of clients to the testing and implementation phase. Magdalena stressed the importance of behavioral economics in the design process.
Building on his experience of projects he participated in the consultancy, Wieslaw presented his insights on how to be flexible and pragmatic in design. Among them he highlighted the ability to draw conclusions from the mistakes and to treat them as lessons learnt in the next projects, and the importance of the user's perspective is in design. He illustrated the latter with an example of a candidate experience during recruitment.
#SDNPL: Beata Bieńkowska, Katarzyna Młynarczyk, Marta Kuroszczyk, Tomek Bieńkowski, Piotr Wojciechowski.
Conheça dois elementos fundamentais para qualquer processo criativo de Service Design e comece sua jornada de experiências!
Over the last three months the Canadian Chapter of the Service Design Network has been hard at work: (1) putting in place the necessary infrastructure to administer the chapter, particularly challenging given the geographic span of Canada; (2) promoting the chapter and supporting local events; and (3) planning our first major multi-city initiative. What follows is a detailed accounting of each of these areas.
The very first Service Design Award Annual, published by SDN, is here to capture, share and celebrate the very best in service design.
In this new issue of Touchpoint, we focus on what our practice will look like - or should look like - as it moves into the world of tomorrow. Get your copy in print or digital format now!
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