About Natalie Kuhn (she/her)

Natalie Kuhn (she/her)
New York | United States

Hello Service Design Friends!

Natalie Kuhn (she/her) Capital One, Service Designer // Researcher // Trainer & Coach

I have been practicing service design for the last seven years. I have consulted for a plethora of clients while working at FJORD, a service design consultancy within Accenture Interactive, and currently apply and advise on SD methods within a listing of in-house projects at the Capital One Commercial Bank. The Capital One Commercial Bank is a business-to-business organization, which allows me to leverage systems thinking across various lines of business, complex processes, and several tech platforms. On the side of my project work, I teach Service Design courses within the New York City area and co-run the Service Design Network New York Chapter. 

To me, service design means...

Illuminating invisible systems across people, processes and platforms to identify opportunities for intervention and reinvention. It is about making the larger ecosystem of a service successful for long-term sustainability and impact–not about putting any one group above another.

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Monthly Events through the SDN New York Chapter

Monthly Events through the SDN New York Chapter

The New York Chapter of the SDN is a non profit run entirely by volunteers that aims to make Service Design more accessible as a discipline and methodology. We do to this through: organizing events, generating content, and acting as mentors. Founded in 2018. Follow us on Instagram, Medium, Twitter, LinkedIn, and Youtube


We host events the second Tuesday of every month between 6 and 8:30pm EST that bring in 50-65 attendees. We have also hosted more lengthy events over weekends. It all depends on the content we want to share with others. We consistently receive feedback around our events changing mindsets and sparking the community to approach their day to day differently. Individuals approach us about volunteering, speaking and facilitating. It is a wonderful feeling to see the community come together! 


Find our events on Meetup, anyone is welcome, come join us :) 

Annual SDN Global Conference

Annual SDN Global Conference

Each year the Service Design Network hosts a global conference inviting all those active within the community and newcomers to come together in person to celebrate the practice, methodology, and tools of service design. It is a wonderful opportunity to come together as a larger community. We discuss case studies, workshop frameworks, and generally learn from one another. It is a time that you can meet those from across the world who are passionate about the discipline and, many of whom, are doing incredible work with it. 


Not only do you get to connect with community members but community leaders including the SDN leadership and key organizers, chapter representatives, and individual luminaries within the space who are making incredible progress in making service design the new normal. 

Annual Global Service Design Jam

Annual Global Service Design Jam

I met the Global Service Jam as a mentor back in 2018, and fell in love with the format along with made some close friends that I get to hangout with to this day. To quote the Global Jam site, the jam is: "One special weekend, people interested in service and customer experience will meet at locations all over the globe. They will be designers, students, academics, business people, unemployed people, customers, mums, kids and grand-dads. In a spirit of experimentation, innovation, co-operation and friendly competition, teams will have less than 48 hours to develop and prototype completely new services, products or initiatives inspired by a shared theme. At the end of the Jam, their collection of brand new insights and prototypes will be published to the world."

I highly recommend participating if your local area is hosting one!

http://globaljams.org/


Natalie’s contributions

How to contribute
Community Knowledge Meet the service designer: Natalie Kuhn (she/her)

Meet the service designer: Natalie Kuhn (she/her)

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Case Study
Event Talk: A Global Perspective on Service Design Trends, Insights on What is to Come

Talk: A Global Perspective on Service Design Trends, Insights on What is to Come

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Event Talk: The Future of Design and How We Can Prepare

Talk: The Future of Design and How We Can Prepare

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Event Workshop: Designing for Your Future Self

Workshop: Designing for Your Future Self

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Event Workshop: Service Design in Sales

Workshop: Service Design in Sales

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Touchpoint Article Natalie Kuhn (she/her): Meet the service designer

Natalie Kuhn (she/her): Meet the service designer

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