About Natalie Kuhn
Natalie is passionate about... design and culture, service design methodologies and design education
Natalie currently leads the Capital One Commercial Bank Operations design team – responsible for creating and refining services and systems used by associates to serve Commercial customers. She regularly teaches design education courses as well as coaches teams through research, synthesis, strategy, creative concepting, prototyping and product testing. Before Capital One, Natalie worked as a Service Design consultant at FJORD and has spent her career as a designer working with startups, agencies and service providers to strategically improve their offerings.
To me, service design means...
Illuminating systems, connections, scenarios to assess opportunities for design intervention – it means taking action to make the world a better place one context at a time.