About Natalie Kuhn
Hello Service Design Friends!
I have been practicing service design for the last seven years. I have consulted for a plethora of clients while working at FJORD, a service design consultancy within Accenture Interactive, and currently apply and advise on SD methods within a listing of in-house projects at the Capital One Commercial Bank. The Capital One Commercial Bank is a business-to-business organization, which allows me to leverage systems thinking across various lines of business, complex processes, and several tech platforms. On the side of my project work, I teach Service Design courses within the New York City area and co-run the Service Design Network New York Chapter.
To me, service design means...
Illuminating invisible systems across people, processes and platforms to identify opportunities for intervention and reinvention. It is about making the larger ecosystem of a service successful for long-term sustainability and impact–not about putting any one group above another.