About Francesco Petronelli
I'm a Senior Manager at Capital One and I co-lead the Service Design Network New York Chapter. Throughout my career, I worked at the intersection of design and strategy both in agency and in-house, and my Service Design background has helped me master skills across user research, product design and organizational design. As an Associate Director at frog, I was able to consult for multiple clients across a number of industries and contribute to establishing a formal Service Design practice in North America. Aside from work, I’ve been mentoring design students and young professionals in academia and workplace programs. Originally from the south of Italy, I lived and worked in Milan and Shanghai, and I’m now based in New York.
To me, service design means...
designing every interaction as part of a larger ecosystem.