Event Description

We know how insightful interviews with extreme users and observations of extreme situations are. Eight months of war taught us some lessons, and I want to share them with you.

I know you do not want to hear sad stories about human suffering. Don’t worry. I promise to present an optimistic story about the resilience and creativity of people from Ukraine and the world.

Through the prism of service design, you’ll learn how Ukrainian businesses adapt to new realities, how to survey people beyond the frontline, and how human needs evolve in crazy times.

About the Speaker

Oleg Koss (he/him) is a strategic service designer. He has human-centric curiosity and business acumen.

Oleg is a co-founder of the Ukrainian chapter of the Service Design Network. He trained a coached dozens of service designers in Ukraine.

In 2016, he co-founded the first service design agency in Ukraine. Oleg helps Ukrainian and international companies to earn healthy profits by embracing a human-centric approach.

In 2021, he had projects in Bulgaria, France, Germany, Kyrgyzstan, Moldova, and Ukraine. Since the beginning of full-scale Russian aggression on Ukraine, Oleg has been helping Ukrainian service designers to find employment, Ukrainian refugees to adapt abroad, and Ukrainian businesses to grow despite the odds.

He holds an Executive MBA from IE Business School. And he loves people.

Loose Agenda

** We will be recording this session**

12:00-12:10 PM Introduction and Housekeeping

12:10-12:50 PM Oleg's Presentation

** Recordings are published to your YouTube, don't forget to subscribe! https://www.youtube.com/channel/UCh5IDURWweBvTwx23bY_eog