About Geke van Dijk

Geke van Dijk
London | United Kingdom

Dr. Geke van Dijk is co-founder and Strategy Director of STBY in London and Amsterdam. STBY is specialised in creative research for service design and innovation.

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Geke has a background in ethnographic research, user-centered design and services marketing. Since founding STBY in 2003, she has been one of the early pioneers in the field of Service Design. She is passionate about exploring the ways people actively co-produce their customer journeys by picking and mixing from multi-channel service touch points.

Geke van Dijk

Geke’s contribution


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Touchpoint Article Small Steps, Big Impact

Small Steps, Big Impact

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Touchpoint Article Geke van Dijk and Bas Raijmakers Interview

Geke van Dijk and Bas Raijmakers Interview

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2
Touchpoint Article From Field Stories to Strategic Design

From Field Stories to Strategic Design

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3
Touchpoint Article No Interdisciplinarity Without Disciplines

No Interdisciplinarity Without Disciplines

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