About Clara Miranda Escribano

Clara Miranda Escribano
amsterdam | Netherlands

Happy to be part of the Service Design Community. I'm leading the Service Design expertise at ING globally, as well as in charge of the Innovation Methodology. Learning everyday.

Eager to learn from all of you and contribute with my experience embeding innovation across ING worldwide. Enthusiastic about keeping things simple, and find out how to become relevant people. Background in finance, working in Marketing and Communication for 13 at ING, mainly in Madrid and Sydney.

Clara’s interest in Service Design

Everything... - Demonstrate the value added of a good service designer in an organization. Translate it into practical things, examples. - Setting quality standars for Service Designers in and innovation context. How to master canvas, knowing that they are just a mean to an end. - Meeting people and learning new ways...


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