On 3 Dec 2019, the SDN Netherlands chapter held an event titled "Validating Services through Experimentation".
This was an in-depth 'workout' on how to test service improvements within a real context. Schiphol airport and service designers worked together on improving passenger experience on the airport and presented some of their experiments that took place in summer 2019. While many passengers pass through the airport every day, it is a challenge to intervene in this context and learn about the viability, feasibility and desirability of the proposed service improvement.
After the presentations of these experiments, Makerstreet (the event's hosts) organised a session in which teams of three developed a plan for experiment for different challenges the audience had. All-in-all, it was a great, in-depth workout about the methodology of prototyping services and experimenting in real contexts.