About Rafael Poiate

Rafael Poiate
Sao Paulo | Brazil

Design Researcher bringing the academy to the office

Rafael Poiate SulAmérica, Senior Service Designer

Hello! I'm a service designer with a background in industrial design, sociology and anthropology.

For the past 9 years I've been working on digital projects that bring human centered to the business table. I am also passionate about mobility and circular economy and I believe that tech and design have the potential to save the world.

I blend design thinking and research methodologies to bring human-centric digital products to life. I love to make services and environments more efficient, playful, and accessible to all.

To me, service design means...

I believe that the service design approach has the power to enlighten the key decision maker, to thrive your business in society with better experiences. Service design is something in small details like adding or removing a minute in a time table.


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