About Miranda de Groot
Service design for circularity
Miranda is passionate about... user journey, workshops, co-creation, cultural change, service blueprint, collaboration, transformation of culture, digital transformation, employee journey, value proposition and customer journey
Ingka Digital,
Senior Service Designer
Hey! I am a Service Designer at Ingka (IKEA) Digital. Currently I am working on IKEA's circular services. I love to facilitate and lead multidisciplinary teams through design and change processes. My strengths are co-creation, systems thinking and making things concrete.
To me, service design means...
For me it's about creating overview of processes, so that it's easier for people to understand how a service works, where the painpoints are and how it can be improved. And it's also about innovation for the future.
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