About Miranda de Groot

Miranda de Groot
Alkmaar | Netherlands

Service design for circularity

Miranda is passionate about... user journey, workshops, co-creation, cultural change, service blueprint, collaboration, transformation of culture, digital transformation, employee journey, value proposition and customer journey

Miranda de Groot Ingka Digital, Senior Service Designer
Hey! I am a Service Designer at Ingka (IKEA) Digital. Currently I am working on IKEA's circular services. I love to facilitate and lead multidisciplinary teams through design and change processes.  My strengths are co-creation, systems thinking and making things concrete. 

To me, service design means...

For me it's about creating overview of processes, so that it's easier for people to understand how a service works, where the painpoints are and how it can be improved. And it's also about innovation for the future.

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