Miranda de Groot - Systemic Studio
Miranda is a Circular & Regenerative Experience Designer who strives to create experiences that drive the circular economy. By identifying opportunities to (re)design products and services for the entire lifecycle, she aims to eliminate waste and prolong product life. Additionally, she integrates regenerative practices that enhance ecosystems and increase biodiversity.
In her presentation, Miranda gave us a crash course on essential sustainability jargon, followed by a compelling pitch on how circularity presents a valuable business opportunity—driving cost savings, new revenue streams, supply chain resilience, and talent attraction, among other benefits. We explored circular business models and real-world examples of companies successfully implementing them.
Miranda also helped us recognize how, as service designers, we are already working within circular models—and how we can adjust certain tools to better account for planetary impact.
Finally, she encouraged the audience to shift from “doom-thinking” to “do-thinking.”
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