About Gabriela Salinas
Profile
Gabriela is passionate about... workshops and AI
Gabriela Salinas is a strategic design leader with experience in the fintech industry. She has led design teams and projects in fintech and crypto at companies like Bitso, GBM, and BBVA. Teaching at CENTRO and in the Master’s program in Strategic Design at IBERO. Her course on Domestika has over 2,500 students. She also founded Service Design México (2017–2021), where she trained more than 500 students through in-person programs on service design. Gabriela holds a Bachelor's degree in Graphic Design, a Master’s in Business Innovation from CEDIM, and a postgraduate specialization in Futures Design from CENTRO.
To me, service design means...
A holistic big-picture view of the key aspects (people, channels, culture, tech, business) to deliver real change within an organization.
Gabriela’s contributions
How to contribute
CEDIM Talk - Business Transformation through Service Design
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Service Design Day 2025 Meetup
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