. Service Designer, Product and Innovation Manager with over 20 years experience creating user centric solutions.

. User Experience Strategist experienced in conceptualization and creation of Patterns for Multi-Screen that can be scaled.

. User Interface Designer, ensuring exploration of the behavior, design problems, and usefulness of a product.

. Information Architecture.

. Usability Test Lead, specialist in UAT (User Acceptance Testing), A/B testing and KPI's definition.

. Working with Agile methodologies since 2009.

. Experience working with and helping start ups in the banking and logistic industries.

Specialities: UX team creation, leading and mentoring; creation of strategies across multi-device & multi-platform. Blueprints of global experiences, personas and customer journeys, maps; research, user analysis & test; data driven designer. Cinema writer. Digital and non-digital wireframe prototyping; comprehensive benchmarking; video and film making.