Head of Design Thinking at Bank of Ireland
TALK How Hard Can It Be?
Designing a meaningful and relevant service experience is equally about crafting an exciting vision as it is about fixing, often very broken processes to make that vision real. With technology changing the way we communicate, consume and interact with financial services it’s a crucial yet difficult role for service design to support the evolving banking experience.
Hear about how Bank of Ireland did it
ABOUT Lesley Tully
Lesley is Head of Design Thinking at Bank of Ireland; a role dedicated to helping define new market opportunities; build innovative solutions based on unmet user needs, emerging behaviors and digital technology; collaborate with startups and deliver the practice of Design Thinking through the organization.
Over her 15-year career, Lesley has worked with a range of private and public sector clients and startups including Advanced Organisation, Armory Show, Coillte, Culture Ireland, DAHG, DJEI, Fund IT, Failte Ireland, KPMG, Health Founders, HSE, Startup Gathering, and Trinity College. As Project Director, Lesley designed and delivered the award-winning Dublin Contemporary 2011, VOLTA Show NY and Basel.
Lesley holds a bachelor’s degree in Design and a Master’s degree in Entrepreneurship from Trinity College Dublin and Goldsmiths, London and is Board Member at the National Gallery of Ireland.