About Vidya Priya Rao

Vidya Priya Rao
MUMBAI | India


Vidya Priya is passionate about... design and culture, service design thinking, innovation, service design methodologies and design education

Vidya Priya Rao Innovatus Marketers Touchpoint LLP, Marketer, Design Thinking/Service Design Decoder, Building Design-Led Innovation Culture, Visiting Faculty in B-School
Vidya Priya Rao (Ph.D.) is the Founder of a Customer Experience, Marketing, and Design Thinking Consultancy – Innovatus Marketers Touchpoint LLP. She is a visiting faculty in B-Schools in India.

To me, service design means...

Vidya loves helping businesses articulate service strategy and connecting the dots to define transformative service experiences that benefits employees, customers, partners, and businesses. To do so run rapid experiments, to show value, to get buy-in, and to creatively apply service design concepts to a particular area of focus for a business. Eventually, helps businesses in adopting a design mindset and building a design-led innovation culture. However, her fears stems from the fact that, often businesses lured by innovation and sweeping organizational change are jumping into it without really understanding what design is, how it works and why do they need it in the first place.

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