The Service Design Network Greater Bay Area (SDN GBA) Chapter is a regional hub dedicated to advancing service design practices, fostering innovation, and promoting cross-industry collaboration in the Greater Bay Area (GBA) of China. As an official chapter of the Service Design Network (SDN), we serve as a platform for practitioners, educators, businesses, and policymakers to connect, exchange knowledge, and drive meaningful impact through service design.

???? Promote Service Design – Advocate for service design methodologies across industries, from tech startups to public services.

???? Foster Community – Build a strong network of professionals, students, and organizations passionate about service innovation.

???? Knowledge Sharing – Organize workshops, conferences, and research initiatives to advance service design education and best practices.

???? Bridge Global & Local – Connect the Greater Bay Area with the global service design community, bringing cutting-edge insights and trends to the region.

With the unique economic, cultural, and technological landscape of the Greater Bay Area, SDN GBA is committed to empowering businesses and individuals to leverage service design for innovation, sustainability, and business growth. Whether you are a designer, strategist, entrepreneur, or researcher, SDN GBA welcomes you to join us in shaping the future of service design in the region.