Successfully implementing service design projects is crucial to create an impact for companies and service designers. This one-day workshop will reflect on strategies to ensure that user experience concepts aren‘t blocked internally and get removed from the priority list or fail on the market.

“Service-Design betrachtet Dienstleistungen als Produkte, die genauso systematisch entwickelt und gestaltet werden müssen wie gegenständliche Produkte auch. Es geht um die Entwicklung innovativer und kundenorientierter Strategien, um die Erarbeitung effizienter und funktionaler Abläufe und um die Gestaltung eines formvollendeten Interface zum Kunden.” - Prof. Birgit Mager, President of Service Design Network

Successfully implementing service design projects is crucial to create an impact for companies and service designers. This one-day workshop will reflect on strategies to ensure that user experience concepts aren‘t blocked internally and get removed from the priority list or fail on the market.

By developing a structured way to think about the future, we can find ways to look beyond the noise of the present to work towards preferred outcomes for service providers, users and stakeholders.

Workshop & agenda design for different types of workshops Problem statements & reframing Facilitation theory, tips and hands-on experience with a real case study Core Design Thinking workshop flow as a starting point for future workshop design

During this week-long experience, you’ll learn why, when, & how to conduct ethnographic research, build personas, create customer journey maps, construct prototypes, identify value exchange among stakeholders, and more.