Welcome to the Book Club! This time we're discussing Be Relevant: How Brands Rise to the Top Using Service Design by Steven J. Slater. "In an age when it is increasingly difficult to engage desired audiences, including millennials, organizations are turning to Service Design . . . to be and remain relevant!" We'll introduce the content of the book and have a discussion of the topic. You can order the book on Amazon. (And don't worry, you don't necessarily have to read the book to enjoy the event.) Get your tickets from Eventbrite!