Servitization is big business, and service design can support the development effectively.

2016 got off to a great start for events program for Service Design Network with an event around servitization and service design.

Off to a great start

2016 got off to a great start for the Copenhagen chapter’s events program, with a heavenly match between HOLONs service designer, Adrià Garcia i Mateu and service designer of MAN diesel & Turbo, Rikke Knutzen. The two of them build the yellow brick road to the land where creating services around products melt fluidly together with the hot business topic of after sales – now known as Servitization. Adrià presented the concentrated auditorium of AAU CPH with the step-by-step Value Creation Canvas for an efficient value propositioning by mapping companies service offerings with the expectation and experience of customers. In continuation, Rikke contributed with the experiences from a service design perspective, and formed the bridge from the present day learnings to the future view of the service design role in Servitization. The event finished off with a networking session, which allowed the participants to talk to and learn more from the professional speakers.
Carina Jensen & Merete Bokær
Off to a great start
medium_id
medium_id - Service Designer

Adrià Garcia i Mateu is a service designer from HOLON in Catalonia. He has over the years worked in the intersection between servitization and service design and has a passion for communicating and inspiring people. He has experience in guiding companies through this specific transformation from product orientation to service orientation.

medium_id
medium_id - Business Development Manager - MAN Diesel & Turbo

Rikke Knutzen works as a Business Development Manager for MAN Diesel & Turbo in the service business MAN PrimeServ. Besides this she is co-founder of sdn-dk and have a big passion for the strategic use of design thinking in service businesses.

Related Headlines

SDN Chapters DEADLINE EXTENDED to Oct. 31 - Submit your abstract forTouchpoint Vol. 13 No. 1

DEADLINE EXTENDED to Oct. 31 - Submit your abstract forTouchpoint Vol. 13 No. 1

Dear writers, we are glad to let you know the deadline for the submission of Touchpoint Vol. 13 No. 1 has been extended to October 31st!

Continue reading
SDN Chapters Touchpoint Vol. 12 No. 3 is out!

Touchpoint Vol. 12 No. 3 is out!

Just right before the SDGC21 we are so thrilled to letting you know that the new issue of Touchpoint, "Service Design with the Planet in Mind" is now out! Get ready to knowing more about it during the Conference, when we will host the Touchpoint Roundtable together with the authors of the articles.

Continue reading
SDN Chapters Program is now live and workshop tickets are  available for Service Design Global Conference 2021!

Program is now live and workshop tickets are available for Service Design Global Conference 2021!

We have some exciting news – program for the upcoming Service Design Global Conference 2021 is now live. Please visit the conference website for more information.

Continue reading
SDN Chapters Early bird tickets are now available for Service Design Global Conference 2021!

Early bird tickets are now available for Service Design Global Conference 2021!

The conference team is excited to welcome you to this year's Service Design Global Conference scheduled between October 21 – 22, 2021 (save the date to your calendar!)! Today, we are thrilled to announce that the early-bird tickets are now available with a new tiered pricing system for purchasing tickets.

Continue reading