Servitization is big business, and service design can support the development effectively.

2016 got off to a great start for events program for Service Design Network with an event around servitization and service design.

Off to a great start

2016 got off to a great start for the Copenhagen chapter’s events program, with a heavenly match between HOLONs service designer, Adrià Garcia i Mateu and service designer of MAN diesel & Turbo, Rikke Knutzen. The two of them build the yellow brick road to the land where creating services around products melt fluidly together with the hot business topic of after sales – now known as Servitization. Adrià presented the concentrated auditorium of AAU CPH with the step-by-step Value Creation Canvas for an efficient value propositioning by mapping companies service offerings with the expectation and experience of customers. In continuation, Rikke contributed with the experiences from a service design perspective, and formed the bridge from the present day learnings to the future view of the service design role in Servitization. The event finished off with a networking session, which allowed the participants to talk to and learn more from the professional speakers.
Carina Jensen & Merete Bokær
Off to a great start
medium_id
medium_id - Service Designer

Adrià Garcia i Mateu is a service designer from HOLON in Catalonia. He has over the years worked in the intersection between servitization and service design and has a passion for communicating and inspiring people. He has experience in guiding companies through this specific transformation from product orientation to service orientation.

medium_id
medium_id - Business Development Manager - MAN Diesel & Turbo

Rikke Knutzen works as a Business Development Manager for MAN Diesel & Turbo in the service business MAN PrimeServ. Besides this she is co-founder of sdn-dk and have a big passion for the strategic use of design thinking in service businesses.

All Headlines

Related Headlines

SDN Chapters Save the Date: The Service Design Global Conference Takes Place October 21-22, 2021

Save the Date: The Service Design Global Conference Takes Place October 21-22, 2021

It’s time to mark your calendars because our 2021 virtual conference is happening and you are invited!

Continue reading
SDN Chapters EMEA Edition of the Going Glocal Meetup Series Looks to Explore the Positive Impact of Inclusive Design

EMEA Edition of the Going Glocal Meetup Series Looks to Explore the Positive Impact of Inclusive Design

April 20, 2021 members-only event to be hosted by SDN Finland and Norway

Continue reading
SDN Chapters SDN Accreditation developments – our new programme is online!

SDN Accreditation developments – our new programme is online!

Our SDN Accreditation Programme is continuously developing, and we are pleased to share with you our latest developments! Visit our new landing page to learn more about our new programme and consider applying for your SDN accreditation. Many benefits await you!

Continue reading
SDN Global News Member Welcome Board

Member Welcome Board

The SDN new Member Welcome Board (Trello) has just launched and it is most assuredly a "must-read" for all. Members both old and new and even those in the making will benefit from an easy to follow path towards maximising your membership and getting the most value from all we have to offer!

Continue reading