Servitization is big business, and service design can support the development effectively.

2016 got off to a great start for events program for Service Design Network with an event around servitization and service design.

Off to a great start

2016 got off to a great start for the Copenhagen chapter’s events program, with a heavenly match between HOLONs service designer, Adrià Garcia i Mateu and service designer of MAN diesel & Turbo, Rikke Knutzen. The two of them build the yellow brick road to the land where creating services around products melt fluidly together with the hot business topic of after sales – now known as Servitization. Adrià presented the concentrated auditorium of AAU CPH with the step-by-step Value Creation Canvas for an efficient value propositioning by mapping companies service offerings with the expectation and experience of customers. In continuation, Rikke contributed with the experiences from a service design perspective, and formed the bridge from the present day learnings to the future view of the service design role in Servitization. The event finished off with a networking session, which allowed the participants to talk to and learn more from the professional speakers.
Carina Jensen & Merete Bokær
Off to a great start
medium_id
medium_id - Service Designer

Adrià Garcia i Mateu is a service designer from HOLON in Catalonia. He has over the years worked in the intersection between servitization and service design and has a passion for communicating and inspiring people. He has experience in guiding companies through this specific transformation from product orientation to service orientation.

medium_id
medium_id - Business Development Manager - MAN Diesel & Turbo

Rikke Knutzen works as a Business Development Manager for MAN Diesel & Turbo in the service business MAN PrimeServ. Besides this she is co-founder of sdn-dk and have a big passion for the strategic use of design thinking in service businesses.

All Headlines

Related Headlines

SDN Chapters Connect, Collaborate, and Create Change – SDGC26 Awaits!

Connect, Collaborate, and Create Change – SDGC26 Awaits!

Join us at the Service Design Global Conference 2026 in Germany and online, 28–30 October. SDGC26 Registration is Now Open with limited Super Early Bird tickets!

Continue reading
SDN Chapters Touchpoint Vol. 17 No. 1 | Call for papers is now opened

Touchpoint Vol. 17 No. 1 | Call for papers is now opened

We are pleased to announce that the call for papers for Touchpoint Vol. 17 No. 1 is now open.

Continue reading
SDN Chapters Meet, Mingle & Make an Impact – See You at SDGC25!

Meet, Mingle & Make an Impact – See You at SDGC25!

Join us at SDGC25 in Dallas and online, this October 15–17. In-person and virtual tickets are available - your invitation to connect, share ideas, and explore service design's impact on business.

Continue reading
SDN Chapter News INAIR: potenziare le competenze sull’Intelligenza Artificiale nel Retail

INAIR: potenziare le competenze sull’Intelligenza Artificiale nel Retail

L’Intelligenza Artificiale (IA) sta rivoluzionando il settore Retail, offrendo nuove opportunità per migliorare efficienza operativa, servizi offerti, customer experience e processi decisionali.

Continue reading