Servitization is big business, and service design can support the development effectively.

2016 got off to a great start for events program for Service Design Network with an event around servitization and service design.

Off to a great start

2016 got off to a great start for the Copenhagen chapter’s events program, with a heavenly match between HOLONs service designer, Adrià Garcia i Mateu and service designer of MAN diesel & Turbo, Rikke Knutzen. The two of them build the yellow brick road to the land where creating services around products melt fluidly together with the hot business topic of after sales – now known as Servitization. Adrià presented the concentrated auditorium of AAU CPH with the step-by-step Value Creation Canvas for an efficient value propositioning by mapping companies service offerings with the expectation and experience of customers. In continuation, Rikke contributed with the experiences from a service design perspective, and formed the bridge from the present day learnings to the future view of the service design role in Servitization. The event finished off with a networking session, which allowed the participants to talk to and learn more from the professional speakers. Carina Jensen & Merete Bokær
Figure image
medium_id
medium_id - Service Designer

Adrià Garcia i Mateu is a service designer from HOLON in Catalonia. He has over the years worked in the intersection between servitization and service design and has a passion for communicating and inspiring people. He has experience in guiding companies through this specific transformation from product orientation to service orientation.

medium_id
medium_id - Business Development Manager - MAN Diesel & Turbo

Rikke Knutzen works as a Business Development Manager for MAN Diesel & Turbo in the service business MAN PrimeServ. Besides this she is co-founder of sdn-dk and have a big passion for the strategic use of design thinking in service businesses.

All Headlines

Related Headlines

SDN Global First meet-up SDN Ukraine

First meet-up SDN Ukraine

On May 25, 2018, we managed to gather a wonderful group of Service Design practitioners, along with several strong opinion leaders on SD and relevant topics. During the meet-up, the group aimed to understand better Ukrainian SD landscape.

Continue reading
SDN Global Call for Papers: Touchpoint Vol. 10 No. 2

Call for Papers: Touchpoint Vol. 10 No. 2

“Designing the Future” is the feature theme of the upcoming issue of Touchpoint. We invite you to become an author and help to advance the service design field and its practices. Submit your abstracts until 20 June 2018.

Continue reading
SDN Global Discover the Service Design Award Annual 2017

Discover the Service Design Award Annual 2017

The very first Service Design Award Annual, published by SDN, is here to capture, share and celebrate the very best in service design.

Continue reading
SDN Chapter News Sherlock, LEGO e o Service Design

Sherlock, LEGO e o Service Design

Conheça dois elementos fundamentais para qualquer processo criativo de Service Design e comece sua jornada de experiências!

Continue reading