Servitization is big business, and service design can support the development effectively.

2016 got off to a great start for events program for Service Design Network with an event around servitization and service design.

Off to a great start

2016 got off to a great start for the Copenhagen chapter’s events program, with a heavenly match between HOLONs service designer, Adrià Garcia i Mateu and service designer of MAN diesel & Turbo, Rikke Knutzen. The two of them build the yellow brick road to the land where creating services around products melt fluidly together with the hot business topic of after sales – now known as Servitization. Adrià presented the concentrated auditorium of AAU CPH with the step-by-step Value Creation Canvas for an efficient value propositioning by mapping companies service offerings with the expectation and experience of customers. In continuation, Rikke contributed with the experiences from a service design perspective, and formed the bridge from the present day learnings to the future view of the service design role in Servitization. The event finished off with a networking session, which allowed the participants to talk to and learn more from the professional speakers.
Carina Jensen & Merete Bokær
Off to a great start
medium_id
medium_id - Service Designer

Adrià Garcia i Mateu is a service designer from HOLON in Catalonia. He has over the years worked in the intersection between servitization and service design and has a passion for communicating and inspiring people. He has experience in guiding companies through this specific transformation from product orientation to service orientation.

medium_id
medium_id - Business Development Manager - MAN Diesel & Turbo

Rikke Knutzen works as a Business Development Manager for MAN Diesel & Turbo in the service business MAN PrimeServ. Besides this she is co-founder of sdn-dk and have a big passion for the strategic use of design thinking in service businesses.

All Headlines

Related Headlines

SDN Chapters SAVE THE DATE - Announcing #SDGC19 Toronto!

SAVE THE DATE - Announcing #SDGC19 Toronto!

It’s time to mark your calendars because #SDGC19 is taking place October 10-11, 2019 in Toronto, Canada (pre-conference activities—October 9) and we feel confident you need to be there.

Continue reading
SDN Global News SDN Special Christmas pack!

SDN Special Christmas pack!

The perfect Christmas gift for you and your team! Prepared with love and including all SDN publications to enrich your personal and/or corporate library and welcome a successful 2019!

Continue reading
SDN Chapters Glimpses of community co-creation in Lisbon

Glimpses of community co-creation in Lisbon

Last Thursday, around 30 people got together to share their views and experience and help to shape what kind of SDN local chapter they want to have in Portugal

Continue reading
SDN Chapters Verslag: Design moderne zekerheid

Verslag: Design moderne zekerheid

Een verslag van de SDN Netherlands evenement van 28 november 2018

Continue reading