Servitization is big business, and service design can support the development effectively.

2016 got off to a great start for events program for Service Design Network with an event around servitization and service design.

Off to a great start

2016 got off to a great start for the Copenhagen chapter’s events program, with a heavenly match between HOLONs service designer, Adrià Garcia i Mateu and service designer of MAN diesel & Turbo, Rikke Knutzen. The two of them build the yellow brick road to the land where creating services around products melt fluidly together with the hot business topic of after sales – now known as Servitization. Adrià presented the concentrated auditorium of AAU CPH with the step-by-step Value Creation Canvas for an efficient value propositioning by mapping companies service offerings with the expectation and experience of customers. In continuation, Rikke contributed with the experiences from a service design perspective, and formed the bridge from the present day learnings to the future view of the service design role in Servitization. The event finished off with a networking session, which allowed the participants to talk to and learn more from the professional speakers.
Carina Jensen & Merete Bokær
Off to a great start
medium_id
medium_id - Service Designer

Adrià Garcia i Mateu is a service designer from HOLON in Catalonia. He has over the years worked in the intersection between servitization and service design and has a passion for communicating and inspiring people. He has experience in guiding companies through this specific transformation from product orientation to service orientation.

medium_id
medium_id - Business Development Manager - MAN Diesel & Turbo

Rikke Knutzen works as a Business Development Manager for MAN Diesel & Turbo in the service business MAN PrimeServ. Besides this she is co-founder of sdn-dk and have a big passion for the strategic use of design thinking in service businesses.

All Headlines

Related Headlines

SDN Chapters Virtual Service Design Global Conference 2020 - Embracing Change

Virtual Service Design Global Conference 2020 - Embracing Change

Join us on October 22-22, 2020 for two deep-dive-days featuring interactive sessions, hands-on workshops and top-notch networking, all designed to take your professional growth to another level. Tickets are available now!

Continue reading
SDN Chapters Our Stance and Activities Against Discrimination and Social Injustice

Our Stance and Activities Against Discrimination and Social Injustice

A message from our President Birgit Mager on behalf of the SDN Leadership Team.

Continue reading
SDN Chapters The Service Design Academy (SDA) Receives the First Organisational Accreditation from the SDN!

The Service Design Academy (SDA) Receives the First Organisational Accreditation from the SDN!

We are pleased to announce that the Service Design Academy (SDA) is the first-ever organisation accredited by the Service Design Network (SDN)! Through our Organisational Accreditation initiative, the SDN recognises the authority and quality of SDA in the provision of service design education and qualification. SDA is a Service Design educational institution committed to creating positive impact through interactive, practice-based learning. SDA was founded in 2017 and is based in Dundee & Angus College, Gardyne Campus, Dundee Scotland.

Continue reading
SDN Global News Understanding the Impact of COVID-19 on the Service Design Sector

Understanding the Impact of COVID-19 on the Service Design Sector

In the lead-in to Service Design Day taking place on June 1, 2020, the Service Design Network is releasing the results of the global survey, Understanding the Impact of COVID-19 on the Service Design Sector conducted during the week of April 21-28, 2020.

Continue reading