Servitization is big business, and service design can support the development effectively.

2016 got off to a great start for events program for Service Design Network with an event around servitization and service design.

Off to a great start

2016 got off to a great start for the Copenhagen chapter’s events program, with a heavenly match between HOLONs service designer, Adrià Garcia i Mateu and service designer of MAN diesel & Turbo, Rikke Knutzen. The two of them build the yellow brick road to the land where creating services around products melt fluidly together with the hot business topic of after sales – now known as Servitization. Adrià presented the concentrated auditorium of AAU CPH with the step-by-step Value Creation Canvas for an efficient value propositioning by mapping companies service offerings with the expectation and experience of customers. In continuation, Rikke contributed with the experiences from a service design perspective, and formed the bridge from the present day learnings to the future view of the service design role in Servitization. The event finished off with a networking session, which allowed the participants to talk to and learn more from the professional speakers. Carina Jensen & Merete Bokær
Figure image
medium_id
medium_id - Service Designer

Adrià Garcia i Mateu is a service designer from HOLON in Catalonia. He has over the years worked in the intersection between servitization and service design and has a passion for communicating and inspiring people. He has experience in guiding companies through this specific transformation from product orientation to service orientation.

medium_id
medium_id - Business Development Manager - MAN Diesel & Turbo

Rikke Knutzen works as a Business Development Manager for MAN Diesel & Turbo in the service business MAN PrimeServ. Besides this she is co-founder of sdn-dk and have a big passion for the strategic use of design thinking in service businesses.

All Headlines

Related Headlines

SDN Global Service Design Award 2018 - Call for entries!

Service Design Award 2018 - Call for entries!

We are delighted to open a call for the Service Design Award 2018, the premier international award for service design. The Award recognises work of an exceptional standard in the field of service design from the private and public sector, as well as academia.

Continue reading
SDN Global Meet the SDN Accredited Service Design Trainers

Meet the SDN Accredited Service Design Trainers

Get to know our Accredited Service Design Trainers' approach to Service Design. Find out more about where and in which language they commonly provide their service design trainings, as well as the service sectors they have particular experience in.

Continue reading
SDN Global Sherlock, LEGO e o Service Design

Sherlock, LEGO e o Service Design

Conheça dois elementos fundamentais para qualquer processo criativo de Service Design e comece sua jornada de experiências!

Continue reading
SDN Chapter News Service Design Award 2016 : soumettez vos projets français !

Service Design Award 2016 : soumettez vos projets français !

Nous voulons récompenser vos projets de Design de Service ! Le Service Design Network vous propose de vous inscrire dès maintenant. Votre dossier complet est à soumettre avant le 27 mai.

Continue reading