Servitization is big business, and service design can support the development effectively.

2016 got off to a great start for events program for Service Design Network with an event around servitization and service design.

Figure image

Off to a great start

2016 got off to a great start for the Copenhagen chapter’s events program, with a heavenly match between HOLONs service designer, Adrià Garcia i Mateu and service designer of MAN diesel & Turbo, Rikke Knutzen. The two of them build the yellow brick road to the land where creating services around products melt fluidly together with the hot business topic of after sales – now known as Servitization. Adrià presented the concentrated auditorium of AAU CPH with the step-by-step Value Creation Canvas for an efficient value propositioning by mapping companies service offerings with the expectation and experience of customers. In continuation, Rikke contributed with the experiences from a service design perspective, and formed the bridge from the present day learnings to the future view of the service design role in Servitization. The event finished off with a networking session, which allowed the participants to talk to and learn more from the professional speakers. Carina Jensen & Merete Bokær
medium_id
medium_id - Service Designer

Adrià Garcia i Mateu is a service designer from HOLON in Catalonia. He has over the years worked in the intersection between servitization and service design and has a passion for communicating and inspiring people. He has experience in guiding companies through this specific transformation from product orientation to service orientation.

medium_id
medium_id - Business Development Manager - MAN Diesel & Turbo

Rikke Knutzen works as a Business Development Manager for MAN Diesel & Turbo in the service business MAN PrimeServ. Besides this she is co-founder of sdn-dk and have a big passion for the strategic use of design thinking in service businesses.

Related Headlines

SDN Chapter News Sherlock, LEGO e o Service Design

Sherlock, LEGO e o Service Design

Conheça dois elementos fundamentais para qualquer processo criativo de Service Design e comece sua jornada de experiências!

Continue reading
SDN Chapter News Service Design Award 2016 : soumettez vos projets français !

Service Design Award 2016 : soumettez vos projets français !

Nous voulons récompenser vos projets de Design de Service ! Le Service Design Network vous propose de vous inscrire dès maintenant. Votre dossier complet est à soumettre avant le 27 mai.

Continue reading
SDN Chapter News Official Chapter in Canada

Official Chapter in Canada

Over the last three months the Canadian Chapter of the Service Design Network has been hard at work: (1) putting in place the necessary infrastructure to administer the chapter, particularly challenging given the geographic span of Canada; (2) promoting the chapter and supporting local events; and (3) planning our first major multi-city initiative. What follows is a detailed accounting of each of these areas.

Continue reading
SDN Chapter News Impression Service Design Work Out: ‘Are We Worth It?’

Impression Service Design Work Out: ‘Are We Worth It?’

This Service Design Work Out session on Monday 26 oktober 2015 in Amsterdam was dedicated to the findings from the CRISP program.

Continue reading