Chapter events - Denmark

Are you curious about the intersection of ‪#‎servicedesign‬ and ‪#‎servitization‬? Then join our free event on 8th of February 2016 in Copenhagen.

For many companies that used to traditionally focus on products, "service" and "after sales" has for the last years become the new hot topics. This includes companies like Vestas, Grundfos and MAN Diesel & Turbo. "Servitization" is the buzzword, that goes along with this transformation. It's about creating services around products, increasing competitiveness and creating increased value for the business and the users.

Now you have a great chance!! Come and meet Adrià Garcia i Mateu - a service designer from HOLON in Catalonia. He has over the years worked in the intersection between servitization and service design and has a passion for communicating and inspiring people. He has experience in guiding companies through this specific transformation from product orientation to service orientation.

The event is very suitable for both professionals and students:


You will get more inspired about servitization and get some perspectives of what this field offers of opportunities for service design.


You can get a climpse into a business world, that holds great opportunity for you to make a difference in and in the future will be an important market place for service designers.


  • Welcome v/SDN-DK
  • Creating Value for Servitization v/Adrià 
    Adria will tell stories about servitization and inspire you with a great tool to facilitate a conversation in the organsiation that creates strategic alignment among departments participating in the value creation process: The Value Creation Canvas for Servitisation.
  • Future perspectives on service designs role in Servitization v/Rikke Knutzen, MAN Diesel & Turbo
    The session will be round up with reflections on how service design can increasingly become an important competence in "servitization". Note that the event will be held in English
The event is free, but with a no-show fee of 150DKK. Deadline for signing up is the 4th of February. - See more at:

The event is free, but with a no-show fee of 150DKK. Deadline for signing up is the 4th of February.

We look forward to see you!

Best regards, Service Design Network Denmark