About Arun Joseph

Arun Joseph
Toronto | Canada

Service Designer

Arun Joseph IBM, Service Designer

Arun Joseph is a service designer, design thinking facilitator, SDN Accredited Practitioner, and the Service Design Book Club organizer.

In his current role as a service designer with IBM Z (mainframe business org), he is helping the Design and Content teams to improve cross collaboration strategies with their product stakeholders leading to delighful product experiences for IBM Z customers.

He helps his clients and teams identify new unmet customer needs and evaluate services to improve the customer experience of products and services.

His research experience in different geographies has helped diverse clients in industries such as mainframes, healthcare, travel, logistics, employee experience, etc.


2022 - The learning journeys of two service designers - IBM Spark Design Festival

2021 - From Interactions to Experiences through Service Design - IBM Spark Design Festival

2020 - Should services be prototyped or ignored before implementation? - IBM Systems Summit

To me, service design means...

Helping customers and employees collaborate more effectively across multiple touchpoints to improve service experiences through change management techniques.

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