About Andréa Freire

Lisboa | Portugal

Innovation and Marketing specialist. Master student in Comunication and Trends at ULisboa. Specialized with a degree in Technology Innovation Projects at USP and Design Thinking at Escola São Paulo.

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Innovation and Design Thinking consultant with 8 years of experience in marketing projects for global brands as Coca-Cola, Raízen and Mondelez. Creative skills and expertise in planning, online and offline marketing strategies and strong analysis with focus on customer experience, consumer behaviour, global trends and ethnografy research. Workshops and bootcamps facilitator, using the Design Thinking technique to co-design ideas and solve problems, being part of a worldwide network of trends researchers and cool-hunters.

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