About Alina Achiricioaei

Alina Achiricioaei
Riyadh | Saudi Arabia

Learn from the past, understand the now and design for the future

Alina is passionate about... social care, co-creation, cultural change, increasing effectiveness, simplification, collaboration, employee well-being, digital transformation, system transformation, Internet of Things, team collaboration, immersive experience, AI, employee engagement and service improvement

Alina Achiricioaei HUED, Manager, Service Design
Hi SDNers! I'm Alina, born and raised in Romania, studied Service Design Masters in Scotland and matured over the past 6 years in Riyadh - KSA, where me and the team pioneered the first Service Design and Innovation Firm called HUED.

To me, service design means...

The practice of enhancing or e-designing the experience of users that receive a service, and at the same time improving the employee's work experience, that would ultimately impact the business


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