Grow the human-centric problem solving and innovation capability of GCC.
Strengthen the awareness, adoption, and practice of service design as an approach to the next wave of GCC transformation by building a culturally-aware community of practice and body of knowledge.
Raising awareness of Service Design amongst existing design and business communities.
Building a broad community of practice across educations bodies, government entities, corporates, and social enterprises.
Helping position Service Design as a key catalyst for facilitation of national vision realization.
Democratizing Service Design by building more design-driven crowds that could help contribute to the change