This book is a practical guide that explores how startup entrepreneurs and business leaders, that hold no design degrees, can integrate Service Design into their fast-paced development cycles in order to create sustainable, desirable and profitable new services. In it, Tenny takes you on a journey through the MVS – Minimum Valuable Service - model. This model can seamlessly integrate Service Design into the Lean Startup or any Agile development cycle.
An Introduction to Service Design: Designing the InvisibleRelease date -
This guide brings together the principles of service design with their practical application within various environments, ideal for those looking for a theoretical, contextual and practical guide to the subject.