Die zunehmende Komplexität der Herausforderungen mit denen Unternehmen konfrontiert sind, die rasant wachsenden Möglichkeiten, welche Technologien bieten, genauso wie die sich verändernden Anforderungen von Menschen an ihr Arbeitsumfeld sind einige der zentralen Gründe dafür, warum Service Design und Design Thinking inzwischen in fast allen großen Konzernen Einzug gehalten haben. Dort sind sie treibende Kräfte für kulturellen und organisatorischen Wandel,  für inspirierenden intensiven Dialog mit den unterschiedlichsten Benutzergruppen und stellen einen systematischen Prozess kontinuierlicher Innovation von Produkten und Dienstleistungen dar.

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