About Thomas Brandenburg
Thomas Brandenburg is the lead in-house service designer at CDK Global, a technological solutions leader in automotive. He applies service design, human center and systems thinking to new products integrations and platforms. Prior to this position he has enjoyed lead designer roles for museum and retail environments.
Thomas is an Adjunct Professor at Illinois Institute of Technology. He teaches service design, technology, and innovation courses. He facilitates students teams on many projects with community partners; Kohls Children’s museum and Wilson Sporting Goods —to name a few.
Thomas is co-founder and board member of the SDN Chicago Chapter. He also serves on the accreditation committee.
To me, service design means...
The world is getting more complex and service design for organization is becoming more of a necessity to seamlessly connect the dots of the service experience across channels—to discover and define new opportunities, to identify and solve for the barriers and gaps between systems, objects, and people. Not only can this discipline help improve the customer or guest experience, but I find it equal interesting to see how service design can be used improve the organization's internal processes and experiences that support the customer's experience.