Riyadh | Saudi Arabia

Designing Desirable Glamorous Futures


I’m not on a mission, but at any moment, I enjoy working to make the world much more desirable by offering ultra-glamorous futures to die for. 

Exploring design for Glamour, Desire, Surprise among other topics 

I host a weekly talk with the world’s top speakers and best-selling authors in the field of Innovation & service design. 

Learning from the masters of Fashion, Cinema, Hotels and Luxury.

In my recent track record:

- I built the first Innovation, Service Design agency in North Africa, Middle East and GCC and grew a unique set of leaders that helped me scale that into 30+ hero designers. Beside, being a lovable premium brand, HUED has always been known for being one of the best work cultures in its category. 

- Started Riyadh Service Jam and grew it from 2 persons event into 600+ jam, being the largest worldwide twice.

- Established the Service Design Network Chapter for Arabian GCC.

- My clientele includes corporate and government leaders ranging from senior management to ministerial excellencies. 

- Led my team to achieve many of the firsts; 1st Government Service Design Lab in Saudi, 1st Saudi Employee Experience Lab, 1st Saudi Gov Design System.

- During the pandemic, I scaled HUED into a global brand, creating some of the best virtual experiences for Miro, and being featured as a partner next to established design brands like frog, Adobe XD and Post-it. 

MAHMOUD’s contributions

How to contribute
Event Riyadh Jam 2019

Riyadh Jam 2019

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Event Riyadh Service e-Jam

Riyadh Service e-Jam

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Event Jam Your Life with Adam and Markus

Jam Your Life with Adam and Markus

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Event The New Possible Employee Experience

The New Possible Employee Experience

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