About Jerel Lee

Jerel Lee
Hitchin | United Kingdom


Jerel Lee Foolproof, Principal Service Designer

My name is Jerel, and I'm based in the United Kingdom. My background is in Service Design and management consulting, working with client organisations to better understand their customers & how they can deliver on the promised experience. I believe strongly in 'humanocracy' & in helping my client organisations rediscover their 'why'.

To me, service design means...

A human-centred endeavour to collaborate and co-design with stakeholders, in order for them to deliver on the promised experience for their customers, users and/or employees.

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