About Mário P. Ascenção
Quirky isn’t the only word used to describe me. I am shy, yet immensely engaging and affable Mozambique born Portuguese. I wish to be a Service Experience Design whiz.
Long, long ago... I studied in my native Portugal where I graduated with a B.A. in Hospitality Management and subsequently, a D.E.S.E., Diploma of Specialised Higher Education, in Marketing. In 1999 I achieved an M.A. in Marketing at the University of Ulster, and in 2005 I was awarded a Doctorate of Philosophy (D.Phil.) in Marketing. Also in 2005, I completed the Vocational Teacher Education programme at Helia - Helsinki Business Polytechnic (now part of Haaga-Helia). I'm a Certified facilitator of LEGO® SERIOUS PLAY® method, a Certified Experience Expert by LEO (now House of Lapland), a Certified Guest Service Professional (CGSP®) and a Certified Hospitality Educator (CHE®) by AHLEI.
Mário’s interest in Service Design
Topics of interest: Service Design in the Experience Economy, Sustainability in Service Design, Play in service design, Participatory Service Design, Embodied Service Design, Transformative Service Design, and Service Design Process and Tools.